I can't think of any reason a commercial entity with a profit objective would not have a drive to "win". It's a bit naive to expect a company to be altruistic in it's product development. Of course Apple has to have a profit/image objective. Hearing loss with ageing isolates and decreases quality of life more than a young person can imagine. I thought the latest Apple event was pretty meh but I am so very stoked that it has made hearing improvement more accessible as it's product costs far less than contemporary hearing aids and would not have as much social stigma associated with it. The view of this article is understandable from a young person's viewpoint. Maybe revisit your thoughts in 30 years time? Your perspective might change... (I'm a boomer, in case you hadn't guessed.)
Thanks for your comment, really enjoyed reading it. I definitely think the technology is incredible and that it's an amazing step forward that'll help huge amounts of people. Honestly, it's a terrific move from Apple.
My concern isn't about the technology itself, more that we're edging ever closer to a world where we listen via AirPods and see via the Vision Pro. That's Apple's end goal. And when a company can literally control the information our bodies receive, then we enter a world where they can adapt reality to their means.
Of course, we're not there yet, but it's on the horizon. Accessible hearing aids are utterly brilliant and there's no reason not to use them currently, but they're another step on this path of a digital layer over everything controlled by a single entity.
I can't think of any reason a commercial entity with a profit objective would not have a drive to "win". It's a bit naive to expect a company to be altruistic in it's product development. Of course Apple has to have a profit/image objective. Hearing loss with ageing isolates and decreases quality of life more than a young person can imagine. I thought the latest Apple event was pretty meh but I am so very stoked that it has made hearing improvement more accessible as it's product costs far less than contemporary hearing aids and would not have as much social stigma associated with it. The view of this article is understandable from a young person's viewpoint. Maybe revisit your thoughts in 30 years time? Your perspective might change... (I'm a boomer, in case you hadn't guessed.)
Thanks for your comment, really enjoyed reading it. I definitely think the technology is incredible and that it's an amazing step forward that'll help huge amounts of people. Honestly, it's a terrific move from Apple.
My concern isn't about the technology itself, more that we're edging ever closer to a world where we listen via AirPods and see via the Vision Pro. That's Apple's end goal. And when a company can literally control the information our bodies receive, then we enter a world where they can adapt reality to their means.
Of course, we're not there yet, but it's on the horizon. Accessible hearing aids are utterly brilliant and there's no reason not to use them currently, but they're another step on this path of a digital layer over everything controlled by a single entity.